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It is estimated that more than 40% of patients taking prescription opioids develop OIC.
When our Super Bowl commercial for OIC awareness aired, several celebrities, comedians and politicians took to their Twitter accounts to bash the advertisement and by doing so the issue itself.
Was that really an ad for junkies who can’t shit? America, I luv ya but I just can’t keep up
— Bill Maher (@billmaher) February 8, 2016
Some failed to recognize that while drug abuse and addiction are critically important issues to tackle, solving that epidemic should not be done at the expense of those in chronic pain.
It’s important to increase visibility and create a dialogue around these very real issues. It is much harder for politicians and others to attack a group that they see engaged, proactive and ready to roll up their sleeves to affect change.